Direct Mail Is Not Just For Christmas
For many people, direct mail can mean anything from a pizza leaflet to a sofa catalogue the size of, well, a small sofa. And…
Category: Addressed Mail
JICMAIL and TGI announce ongoing data integration while the Direct mail channel posts record levels of digital performance in Q4 2025
JICMAIL reports that the proportion of mail driving website visits has reached its highest level in five years. To help marketers plan across the…
HFSS and the Future of Marketing. Where does Direct Mail Fit?
With HFSS legislation now in place, brands are navigating a more complex advertising environment. Restrictions across digital and broadcast channels mean marketers need to…
The Power of Paper, Looking Ahead to 2026
As we look towards 2026, marketing continues to move faster, become more complex, and demand greater accountability. Audiences are exposed to more messages than…
Why Strong Data Is Essential for High-Performing Direct Mail.
Data is the backbone of every successful Direct Mail campaign. Before you think about creative, audience strategy, or postage, the most important place to…
Direct Mail vs Digital Automation: Turning Triggers into True Connection
Triggered and automated marketing campaigns are designed to deliver messages at key moments in the customer journey, when someone browses a product, abandons a…
PSE x AI – Creative Eye Tracking
At PSE, we are harnessing the power of Eye-Tracking AI technology to enhance the performance of Direct Mail and Door Drop artwork, ensuring every…
The Power of Paper : Why Direct Mail still delivers
In a world of constant scrolling and fleeting impressions, Direct Mail marketing delivers something digital can’t; time, focus, and genuine connection. While online ads…
Paper vs Digital Sustainability: Debunking the Green Myths
At PSE, we believe that responsible marketing means making informed choices, including understanding the true environmental impact of the materials we use. The debate…
PSE Shortlisted for Marketing Week Awards 2025!
We’re thrilled to announce that PSE has been shortlisted for the Marketing Week Awards 2025 in the category of Best Use of Segmentation, Targeting,…
The Importance of a Press Pass in Direct Mail
Did you know a press pass can be the difference between a flawless print and an expensive mistake? That’s why we offer press passes…
Mail Read Rates Hit Record High in Q4 2024, Reinforcing Its Super Touchpoint Strengths
The latest JICMAIL data shows mail engagement surged to an all-time high in Q4 2024, with 77% of Direct Mail, Door Drops, and Business…