5 Lessons To Help You Maximise The Golden Quarter
It’s a truism that Christmas always seems to start earlier and earlier. One minute we’re choosing ice lollies and the next we’re being offered mince pie samples in aisle 3.…
Direct Mail Is Not Just For Christmas
For many people, direct mail can mean anything from a pizza leaflet to a sofa catalogue the size of, well, a small sofa. And for most, when they think direct…
Putting Your Next Campaign On The Map
DISCOVER OUR NEW GEO PLANNING CAPABILITY Perhaps the greatest advantage of direct mail is its ability to place a message directly into the hands of its intended audience. Long before…
PSE COO Phil Newton Appointed to DMA AI Council
Print Strategy Europe (PSE) is pleased to announce that COO Phil Newton has joined the DMA AI Council, a group of industry leaders focused on helping organisations adopt artificial intelligence…
Direct Mail Continues to Drive Digital Performance, New JICMAIL Data Reveals
New insight from JICMAIL, the industry body for mail measurement, confirms what we’re seeing across our client campaigns at PSE: mail is not just surviving in a digital world —…
A Creative Approach to Sustainable Production
At PSE, we’re always looking at ways to combine creative thinking with more sustainable production methods. Our latest project, a 5ft phoenix, created entirely from recycled cardboard, is a good…
JICMAIL Partners with ShoWhere to Launch Advanced Geo Planning Tool
JICMAIL has launched a new postcode sector mail measurement dataset in partnership with ShoWhere, giving users a more detailed view of mail engagement across the UK. Available to all JICMAIL…
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