5 Lessons To Help You Maximise The Golden Quarter
It’s a truism that Christmas always seems to start earlier and earlier. One minute we’re choosing ice lollies and the next we’re being offered…
Category: Industry insight
Direct Mail Is Not Just For Christmas
For many people, direct mail can mean anything from a pizza leaflet to a sofa catalogue the size of, well, a small sofa. And…
Putting Your Next Campaign On The Map
DISCOVER OUR NEW GEO PLANNING CAPABILITY Perhaps the greatest advantage of direct mail is its ability to place a message directly into the hands…
PSE COO Phil Newton Appointed to DMA AI Council
Print Strategy Europe (PSE) is pleased to announce that COO Phil Newton has joined the DMA AI Council, a group of industry leaders focused…
Direct Mail Continues to Drive Digital Performance, New JICMAIL Data Reveals
New insight from JICMAIL, the industry body for mail measurement, confirms what we’re seeing across our client campaigns at PSE: mail is not just…
How Hotel Chocolat Turned Print From a Headache Into a Competitive Advantage
A hundred stores. Dozens of SKUs. Price labels, window graphics, uniforms, POS displays and a marketing team that was supposed to be doing something…
HFSS Has Changed Marketing
Are you keeping up with HFSS changes? At the end of last year, the UK introduced new legislation to restrict the advertising and promotion…
2026 The Year of Letterbox Marketing
For years, the marketing conversation has been dominated by digital channels, faster, cheaper, measurable, scalable. But in the last few years, something has shifted.…
B2B Direct Mail Marketing
A targeted way to reach decision-makers and drive results B2B marketing is about reaching the right people, at the right time, with a message…
One Week On: What the JICMAIL Super Touchpoint Report Really Means for Marketers
One week on from JICMAIL’s latest webinar and the release of its Mail: The Super Touchpoint report, there’s been plenty of discussion around what…
JICMAIL and TGI announce ongoing data integration while the Direct mail channel posts record levels of digital performance in Q4 2025
JICMAIL reports that the proportion of mail driving website visits has reached its highest level in five years. To help marketers plan across the…
PSE Carbon Balancing, 2025 Results
At PSE, responsible marketing is part of how we work, not an afterthought. As a Direct Mail agency, we know paper is a powerful…