Love Paper Week: Celebrating the Real Story of Paper
At PSE, we’ve spent three decades working with paper, not as a legacy medium, but as a powerful, purposeful channel. That’s why Love Paper…
Category: Industry insight
PSE Retains JICMAIL Platinum Partner Status
PSE is proud to announce the renewal of our JICMAIL Platinum Partner status for another year, recognising our ongoing expertise in planning, measuring, and…
HFSS and the Future of Marketing. Where does Direct Mail Fit?
With HFSS legislation now in place, brands are navigating a more complex advertising environment. Restrictions across digital and broadcast channels mean marketers need to…
The Power of Paper, Looking Ahead to 2026
As we look towards 2026, marketing continues to move faster, become more complex, and demand greater accountability. Audiences are exposed to more messages than…
Which Industries Benefit Most from Business Mail and Why?
Understanding Business Mail Business Mail is addressed communication sent to an individual that contains information such as financial or loyalty statements, administrative updates, or…
Door Drops Deliver: The Measured Power of Attention and Action
As marketers continue to seek channels that balance reach, engagement, and measurable return, the latest DMA and JICMAIL Door Drop Report 2025 makes one…
Why Strong Data Is Essential for High-Performing Direct Mail.
Data is the backbone of every successful Direct Mail campaign. Before you think about creative, audience strategy, or postage, the most important place to…
Door Drop Trends: What is driving growth and who is leading the way,
The latest DMA and JICMAIL Door Drop Report 2025 paints a positive picture for the channel, showing clear growth in both spend and volume.…
7 things every Marketer should know about Door Drop Marketing
The latest DMA and JICMAIL Door Drop Report reveals a clear picture: Door Drops are growing again. Spend, volume, and engagement all rose last…
Inserts vs Direct Mail: Finding the Right Fit for Your Brand
Inserts or third-party inserts (TPI) are among marketing’s most established and trusted channels. Put simply, inserts are printed pieces placed within customer communications that…
When to Use Partially Addressed Mail Instead of Door Drops
Understanding the Difference When planning customer acquisition campaigns, both Partially Addressed Mail (PAM) and Door Drops offer valuable ways to reach new audiences. The…
Direct Mail vs Digital Automation: Turning Triggers into True Connection
Triggered and automated marketing campaigns are designed to deliver messages at key moments in the customer journey, when someone browses a product, abandons a…