Mail Read Rates Hit Record High in Q4 2024, Reinforcing Its Super Touchpoint Strengths
The latest JICMAIL data shows mail engagement surged to an all-time high in Q4 2024, with 77% of Direct Mail, Door Drops, and Business…
Category: Industry insight
Celebrating Love Paper Week: The Power and Sustainability of Print
Happy Love Paper Week! At PSE, we know that paper is more than just a material—it’s the foundation of what we do. In an…
PSE Retains JICMAIL Platinum Partner Status
PSE is proud to announce the renewal of our JICMAIL Platinum Partner status, recognising our expertise in planning, measuring, and evaluating Direct Mail campaigns…
Unlock the Power of Direct Mail in 2025: Connecting with Your Customers on a Personal Level – PSE
As we enter 2025, we’re thrilled about the many opportunities Direct Mail (DM) offers to help brands connect with their customers in meaningful, personalised…
PSE Supports Mangrove Regeneration Carbon Offset Initiative
At PSE, sustainability is central to our mission. In 2024, we’re proud to have contributed 6,715 trees to the Mangrove Regeneration project, creating 2,686…
Creativity in Direct Mail: A Quick Q&A with Rob Newton
Following his recent guest appearance on JicMails Q3 2024 webinar, our CEO and Co-Founder, Rob Newton, shared his insights into the power of creativity…
Predicted Trends for Direct Mail in 2025
Print is a highly technical product and over our three decades, we’ve seen many developments that have made direct mail more responsive, sustainable and…
Maximising Impact: A Guide to Effective Direct Mail Formats
Direct Mail has proven to be a powerful tool for businesses aiming to build strong connections with their target audiences. Each format within Direct…
Focus on Direct Marketing Formats: Leaflets
For decades, leaflets have been a popular choice in direct marketing for their versatility and cost-effectiveness. They’re impactful in getting your message across. Leaflets…
Focus on Direct Mail Formats: Envelope and Letter Mailings
Envelope and letter mailings have been the cornerstone of direct mail marketing for nearly thirty years. This format is popular, with almost 8 billion…
Unlocking the Power of ABC1 Data in Direct Mail Marketing
In the world of marketing, understanding your audience is crucial for success. One effective way to segment and target potential customers is through the…
UK Government Introduces Data Use and Access Bill: A Step Forward for Businesses and Consumers
The UK Government has introduced the highly anticipated Data Use and Access Bill, marking a major development in the country’s data legislation. The Bill,…