Mastering AIDA in Direct Mail
At our recent Mastering Direct Mail: 6 Steps to DM Success webinar with the DMA, Rob, our CEO and Co-Founder, captivated the audience with…
Category: Industry insight
PSE and HelloFresh Win the Direct Commerce Award for Direct Marketing
We are delighted to announce that PSE, in partnership with HelloFresh, has been awarded the prestigious Direct Commerce Award for Direct Marketing. This award…
Love at First Mail – Get set for Valentine’s Day
Valentine’s Day isn’t just about romance—it’s an opportunity for brands to connect with customers in meaningful ways. In a world full of digital noise,…
One Piece Mailers: A Focus on Formats
One of our favourite formats because of its versatility, one piece mailers (sometimes called a self-mailer) are a popular choice for retailers across the…
Webinar: Mastering Direct Mail – A 6 step approach that delivers a great ROI
We did it! We hosted our first-ever webinar, ‘Mastering Direct Mail’, in partnership with the DMA on Tuesday 17th September. As DMA Gold Award…
80 Days to Black Friday: How Direct Mail Can Supercharge Your Sales
With Black Friday just around the corner, businesses are preparing for one of the busiest and most competitive shopping days of the year. And…
What is PSE Doing to Promote Sustainability?
Having been involved in the print industry for nearly three decades, and with paper being a huge part of what we do, the question…
Understanding GDPR and Legitimate Interest for Direct Mail Marketing
The General Data Protection Regulation (GDPR) is the cornerstone of data privacy protection within the EU. For direct mail marketing agencies, understanding and leveraging…
The 2024 General Election: Key Insights and Data Strategy
The United Kingdom recently experienced a significant political shift: after 14 years, the Conservative government has been replaced by a Labour-led government. This change…
The Five Sustainability Questions Marketers Are Thinking About
Sustainability and marketing should go hand-in-hand. As a direct mail agency, we plan, create, and send countless printed catalogues, letters, mailers, and postcards every…
PSE Data Security & GDPR Compliance
Data security and GDPR compliance at PSE isn’t just a priority—it’s the cornerstone of our operations. We treat our clients’ data with the utmost…
Postcard Mailings: A Focus on Formats
Postcards are the UK’s most popular direct mail formats. While they are cost-effective, they offer many other benefits. We’ve summarised those postcard mailings formats…