JICMAIL Partners with ShoWhere to Launch Advanced Geo Planning Tool
JICMAIL has launched a new postcode sector mail measurement dataset in partnership with ShoWhere, giving users a more detailed view of mail engagement across…
Category: Guides
How Hotel Chocolat Turned Print From a Headache Into a Competitive Advantage
A hundred stores. Dozens of SKUs. Price labels, window graphics, uniforms, POS displays and a marketing team that was supposed to be doing something…
HFSS Has Changed Marketing
Are you keeping up with HFSS changes? At the end of last year, the UK introduced new legislation to restrict the advertising and promotion…
Leading the way in print, together
At PSE, we believe great work starts with great people. Our team is built on a mix of perspectives, experience and ways of thinking,…
2026 The Year of Letterbox Marketing
For years, the marketing conversation has been dominated by digital channels, faster, cheaper, measurable, scalable. But in the last few years, something has shifted.…
B2B Direct Mail Marketing
A targeted way to reach decision-makers and drive results B2B marketing is about reaching the right people, at the right time, with a message…
HFSS and the Future of Marketing. Where does Direct Mail Fit?
With HFSS legislation now in place, brands are navigating a more complex advertising environment. Restrictions across digital and broadcast channels mean marketers need to…
The Power of Paper, Looking Ahead to 2026
As we look towards 2026, marketing continues to move faster, become more complex, and demand greater accountability. Audiences are exposed to more messages than…
Which Industries Benefit Most from Business Mail and Why?
Understanding Business Mail Business Mail is addressed communication sent to an individual that contains information such as financial or loyalty statements, administrative updates, or…
Door Drops Deliver: The Measured Power of Attention and Action
As marketers continue to seek channels that balance reach, engagement, and measurable return, the latest DMA and JICMAIL Door Drop Report 2025 makes one…
Why Strong Data Is Essential for High-Performing Direct Mail.
Data is the backbone of every successful Direct Mail campaign. Before you think about creative, audience strategy, or postage, the most important place to…
Door Drop Trends: What is driving growth and who is leading the way,
The latest DMA and JICMAIL Door Drop Report 2025 paints a positive picture for the channel, showing clear growth in both spend and volume.…