Direct Mail Is Not Just For Christmas
For many people, direct mail can mean anything from a pizza leaflet to a sofa catalogue the size of, well, a small sofa. And…
Category: Automated Mail
HFSS and the Future of Marketing. Where does Direct Mail Fit?
With HFSS legislation now in place, brands are navigating a more complex advertising environment. Restrictions across digital and broadcast channels mean marketers need to…
Direct Mail vs Digital Automation: Turning Triggers into True Connection
Triggered and automated marketing campaigns are designed to deliver messages at key moments in the customer journey, when someone browses a product, abandons a…