Category: Creatives

PSE x AI – Creative Eye Tracking

At PSE, we are harnessing the power of Eye-Tracking AI technology to enhance the performance of Direct Mail and Door Drop artwork, ensuring every…

Focus on Direct Marketing Formats: Leaflets

For decades, leaflets have been a popular choice in direct marketing for their versatility and cost-effectiveness. They’re impactful in getting your message across. Leaflets…

Mastering AIDA in Direct Mail

At our recent Mastering Direct Mail: 6 Steps to DM Success webinar with the DMA, Rob, our CEO and Co-Founder, captivated the audience with…

One Piece Mailers: A Focus on Formats

One of our favourite formats because of its versatility, one piece mailers (sometimes called a self-mailer) are a popular choice for retailers across the…

Postcard Mailings: A Focus on Formats

Postcards are the UK’s most popular direct mail formats. While they are cost-effective, they offer many other benefits. We’ve summarised those postcard mailings formats…