HFSS and the Future of Marketing. Where does Direct Mail Fit?
With HFSS legislation now in place, brands are navigating a more complex advertising environment. Restrictions across digital and broadcast channels mean marketers need to…
Category: Partially Addressed Mail
When to Use Partially Addressed Mail Instead of Door Drops
Understanding the Difference When planning customer acquisition campaigns, both Partially Addressed Mail (PAM) and Door Drops offer valuable ways to reach new audiences. The…
Focus on Direct Marketing Formats: Leaflets
For decades, leaflets have been a popular choice in direct marketing for their versatility and cost-effectiveness. They’re impactful in getting your message across. Leaflets…
Focus on Direct Mail Formats: Envelope and Letter Mailings
Envelope and letter mailings have been the cornerstone of direct mail marketing for nearly thirty years. This format is popular, with almost 8 billion…
One Piece Mailers: A Focus on Formats
One of our favourite formats because of its versatility, one piece mailers (sometimes called a self-mailer) are a popular choice for retailers across the…
Webinar: Mastering Direct Mail – A 6 step approach that delivers a great ROI
We did it! We hosted our first-ever webinar, ‘Mastering Direct Mail’, in partnership with the DMA on Tuesday 17th September. As DMA Gold Award…
Understanding GDPR and Legitimate Interest for Direct Mail Marketing
The General Data Protection Regulation (GDPR) is the cornerstone of data privacy protection within the EU. For direct mail marketing agencies, understanding and leveraging…
PSE Data Security & GDPR Compliance
Data security and GDPR compliance at PSE isn’t just a priority—it’s the cornerstone of our operations. We treat our clients’ data with the utmost…
Webinar: Mastering Direct Mail – A 6 step approach that delivers a great ROI
We are excited to host our first-ever webinar, ‘Mastering Direct Mail’, in partnership with the DMA! Tuesday 17th September, 10am – 11am. Join us…