Maximising Impact: A Guide to Effective Direct Mail Formats
Direct Mail has proven to be a powerful tool for businesses aiming to build strong connections with their target audiences. Each format within Direct…
Category: Resources
Spreading Culinary Adventure with HelloFresh and Paddington
To celebrate the launch of the new Paddington film, we teamed up with HelloFresh to deliver something extra special. Bursting with adventurous flavours and…
Focus on Direct Marketing Formats: Leaflets
For decades, leaflets have been a popular choice in direct marketing for their versatility and cost-effectiveness. They’re impactful in getting your message across. Leaflets…
Focus on Direct Mail Formats: Envelope and Letter Mailings
Envelope and letter mailings have been the cornerstone of direct mail marketing for nearly thirty years. This format is popular, with almost 8 billion…
Unlocking the Power of ABC1 Data in Direct Mail Marketing
In the world of marketing, understanding your audience is crucial for success. One effective way to segment and target potential customers is through the…
One Piece Mailers: A Focus on Formats
One of our favourite formats because of its versatility, one piece mailers (sometimes called a self-mailer) are a popular choice for retailers across the…
Webinar: Mastering Direct Mail – A 6 step approach that delivers a great ROI
We did it! We hosted our first-ever webinar, ‘Mastering Direct Mail’, in partnership with the DMA on Tuesday 17th September. As DMA Gold Award…
What is PSE Doing to Promote Sustainability?
Having been involved in the print industry for nearly three decades, and with paper being a huge part of what we do, the question…
Understanding GDPR and Legitimate Interest for Direct Mail Marketing
The General Data Protection Regulation (GDPR) is the cornerstone of data privacy protection within the EU. For direct mail marketing agencies, understanding and leveraging…
The 2024 General Election: Key Insights and Data Strategy
The United Kingdom recently experienced a significant political shift: after 14 years, the Conservative government has been replaced by a Labour-led government. This change…
The Five Sustainability Questions Marketers Are Thinking About
Sustainability and marketing should go hand-in-hand. As a direct mail agency, we plan, create, and send countless printed catalogues, letters, mailers, and postcards every…
PSE Data Security & GDPR Compliance
Data security and GDPR compliance at PSE isn’t just a priority—it’s the cornerstone of our operations. We treat our clients’ data with the utmost…