The Power of Paper, Looking Ahead to 2026
As we look towards 2026, marketing continues to move faster, become more complex, and demand greater accountability. Audiences are exposed to more messages than…
Tag: acquisition tools
Door Drops Deliver: The Measured Power of Attention and Action
As marketers continue to seek channels that balance reach, engagement, and measurable return, the latest DMA and JICMAIL Door Drop Report 2025 makes one…
Door Drop Trends: What is driving growth and who is leading the way,
The latest DMA and JICMAIL Door Drop Report 2025 paints a positive picture for the channel, showing clear growth in both spend and volume.…
7 things every Marketer should know about Door Drop Marketing
The latest DMA and JICMAIL Door Drop Report reveals a clear picture: Door Drops are growing again. Spend, volume, and engagement all rose last…
Inserts vs Direct Mail: Finding the Right Fit for Your Brand
Inserts or third-party inserts (TPI) are among marketing’s most established and trusted channels. Put simply, inserts are printed pieces placed within customer communications that…
When to Use Partially Addressed Mail Instead of Door Drops
Understanding the Difference When planning customer acquisition campaigns, both Partially Addressed Mail (PAM) and Door Drops offer valuable ways to reach new audiences. The…
7 Insights into Business Mail with JICMAIL
What is Business Mail? Sometimes referred to as customer mail, Business Mail is addressed to an individual and typically includes financial or loyalty statements,…
10 Essential Insights on Door Drops from JICMAIL
The latest insight from JICMAIL provides a clear view of how Door Drops perform in real households, from the attention they earn to the…
PSE x AI – Creative Eye Tracking
At PSE, we are harnessing the power of Eye-Tracking AI technology to enhance the performance of Direct Mail and Door Drop artwork, ensuring every…
The Power of Paper : Why Direct Mail still delivers
In a world of constant scrolling and fleeting impressions, Direct Mail marketing delivers something digital can’t; time, focus, and genuine connection. While online ads…
Mail Read Rates Hit Record High in Q4 2024, Reinforcing Its Super Touchpoint Strengths
The latest JICMAIL data shows mail engagement surged to an all-time high in Q4 2024, with 77% of Direct Mail, Door Drops, and Business…
Unlock the Power of Direct Mail in 2025: Connecting with Your Customers on a Personal Level – PSE
As we enter 2025, we’re thrilled about the many opportunities Direct Mail (DM) offers to help brands connect with their customers in meaningful, personalised…