The Importance of a Press Pass in Direct Mail
Did you know a press pass can be the difference between a flawless print and an expensive mistake? That’s why we offer press passes…
Tag: Insight
Mail Read Rates Hit Record High in Q4 2024, Reinforcing Its Super Touchpoint Strengths
The latest JICMAIL data shows mail engagement surged to an all-time high in Q4 2024, with 77% of Direct Mail, Door Drops, and Business…
80 Days to Black Friday: How Direct Mail Can Supercharge Your Sales
With Black Friday just around the corner, businesses are preparing for one of the busiest and most competitive shopping days of the year. And…
What is PSE Doing to Promote Sustainability?
Having been involved in the print industry for nearly three decades, and with paper being a huge part of what we do, the question…
Understanding GDPR and Legitimate Interest for Direct Mail Marketing
The General Data Protection Regulation (GDPR) is the cornerstone of data privacy protection within the EU. For direct mail marketing agencies, understanding and leveraging…
The 2024 General Election: Key Insights and Data Strategy
The United Kingdom recently experienced a significant political shift: after 14 years, the Conservative government has been replaced by a Labour-led government. This change…
The Five Sustainability Questions Marketers Are Thinking About
Sustainability and marketing should go hand-in-hand. As a direct mail agency, we plan, create, and send countless printed catalogues, letters, mailers, and postcards every…