Spreading Culinary Adventure with HelloFresh and Paddington
To celebrate the launch of the new Paddington film, we teamed up with HelloFresh to deliver something extra special. Bursting with adventurous flavours and…
Tag: Mail
Focus on Direct Marketing Formats: Leaflets
For decades, leaflets have been a popular choice in direct marketing for their versatility and cost-effectiveness. They’re impactful in getting your message across. Leaflets…
Focus on Direct Mail Formats: Envelope and Letter Mailings
Envelope and letter mailings have been the cornerstone of direct mail marketing for nearly thirty years. This format is popular, with almost 8 billion…
Unlocking the Power of ABC1 Data in Direct Mail Marketing
In the world of marketing, understanding your audience is crucial for success. One effective way to segment and target potential customers is through the…
Mastering AIDA in Direct Mail
At our recent Mastering Direct Mail: 6 Steps to DM Success webinar with the DMA, Rob, our CEO and Co-Founder, captivated the audience with…
PSE and HelloFresh Win the Direct Commerce Award for Direct Marketing
We are delighted to announce that PSE, in partnership with HelloFresh, has been awarded the prestigious Direct Commerce Award for Direct Marketing. This award…
Love at First Mail – Get set for Valentine’s Day
Valentine’s Day isn’t just about romance—it’s an opportunity for brands to connect with customers in meaningful ways. In a world full of digital noise,…
One Piece Mailers: A Focus on Formats
One of our favourite formats because of its versatility, one piece mailers (sometimes called a self-mailer) are a popular choice for retailers across the…
80 Days to Black Friday: How Direct Mail Can Supercharge Your Sales
With Black Friday just around the corner, businesses are preparing for one of the busiest and most competitive shopping days of the year. And…
What is PSE Doing to Promote Sustainability?
Having been involved in the print industry for nearly three decades, and with paper being a huge part of what we do, the question…
Understanding GDPR and Legitimate Interest for Direct Mail Marketing
The General Data Protection Regulation (GDPR) is the cornerstone of data privacy protection within the EU. For direct mail marketing agencies, understanding and leveraging…
The 2024 General Election: Key Insights and Data Strategy
The United Kingdom recently experienced a significant political shift: after 14 years, the Conservative government has been replaced by a Labour-led government. This change…