B2B Direct Mail Marketing
A targeted way to reach decision-makers and drive results B2B marketing is about reaching the right people, at the right time, with a message…
Author: Gemma Hussey
One Week On: What the JICMAIL Super Touchpoint Report Really Means for Marketers
One week on from JICMAIL’s latest webinar and the release of its Mail: The Super Touchpoint report, there’s been plenty of discussion around what…
JICMAIL and TGI announce ongoing data integration while the Direct mail channel posts record levels of digital performance in Q4 2025
JICMAIL reports that the proportion of mail driving website visits has reached its highest level in five years. To help marketers plan across the…
PSE Carbon Balancing, 2025 Results
At PSE, responsible marketing is part of how we work, not an afterthought. As a Direct Mail agency, we know paper is a powerful…
Love Paper Week: Celebrating the Real Story of Paper
At PSE, we’ve spent three decades working with paper, not as a legacy medium, but as a powerful, purposeful channel. That’s why Love Paper…
PSE Retains JICMAIL Platinum Partner Status
PSE is proud to announce the renewal of our JICMAIL Platinum Partner status for another year, recognising our ongoing expertise in planning, measuring, and…
HFSS and the Future of Marketing. Where does Direct Mail Fit?
With HFSS legislation now in place, brands are navigating a more complex advertising environment. Restrictions across digital and broadcast channels mean marketers need to…
The Power of Paper, Looking Ahead to 2026
As we look towards 2026, marketing continues to move faster, become more complex, and demand greater accountability. Audiences are exposed to more messages than…
Which Industries Benefit Most from Business Mail and Why?
Understanding Business Mail Business Mail is addressed communication sent to an individual that contains information such as financial or loyalty statements, administrative updates, or…
Door Drops Deliver: The Measured Power of Attention and Action
As marketers continue to seek channels that balance reach, engagement, and measurable return, the latest DMA and JICMAIL Door Drop Report 2025 makes one…
Why Strong Data Is Essential for High-Performing Direct Mail.
Data is the backbone of every successful Direct Mail campaign. Before you think about creative, audience strategy, or postage, the most important place to…
Door Drop Trends: What is driving growth and who is leading the way,
The latest DMA and JICMAIL Door Drop Report 2025 paints a positive picture for the channel, showing clear growth in both spend and volume.…