Maximising Impact: A Guide to Effective Direct Mail Formats
Direct Mail has proven to be a powerful tool for businesses aiming to build strong connections with their target audiences. Each format within Direct…
Author: Gemma Hussey
Spreading Culinary Adventure with HelloFresh and Paddington
To celebrate the launch of the new Paddington film, we teamed up with HelloFresh to deliver something extra special. Bursting with adventurous flavours and…
Focus on Direct Marketing Formats: Leaflets
For decades, leaflets have been a popular choice in direct marketing for their versatility and cost-effectiveness. They’re impactful in getting your message across. Leaflets…
Focus on Direct Mail Formats: Envelope and Letter Mailings
Envelope and letter mailings have been the cornerstone of direct mail marketing for nearly thirty years. This format is popular, with almost 8 billion…
Unlocking the Power of ABC1 Data in Direct Mail Marketing
In the world of marketing, understanding your audience is crucial for success. One effective way to segment and target potential customers is through the…
UK Government Introduces Data Use and Access Bill: A Step Forward for Businesses and Consumers
The UK Government has introduced the highly anticipated Data Use and Access Bill, marking a major development in the country’s data legislation. The Bill,…
Mastering AIDA in Direct Mail
At our recent Mastering Direct Mail: 6 Steps to DM Success webinar with the DMA, Rob, our CEO and Co-Founder, captivated the audience with…
PSE and HelloFresh Win the Direct Commerce Award for Direct Marketing
We are delighted to announce that PSE, in partnership with HelloFresh, has been awarded the prestigious Direct Commerce Award for Direct Marketing. This award…
Love at First Mail – Get set for Valentine’s Day
Valentine’s Day isn’t just about romance—it’s an opportunity for brands to connect with customers in meaningful ways. In a world full of digital noise,…
One Piece Mailers: A Focus on Formats
One of our favourite formats because of its versatility, one piece mailers (sometimes called a self-mailer) are a popular choice for retailers across the…
Approaching 30 Years of Success: The PSE Story
PSE began in September 1995, when two brothers (Rob and Phil Newton) set up shop in a small Worcestershire barn. With a straightforward business…
Webinar: Mastering Direct Mail – A 6 step approach that delivers a great ROI
We did it! We hosted our first-ever webinar, ‘Mastering Direct Mail’, in partnership with the DMA on Tuesday 17th September. As DMA Gold Award…