80 Days to Black Friday: How Direct Mail Can Supercharge Your Sales
With Black Friday just around the corner, businesses are preparing for one of the busiest and most competitive shopping days of the year. And…
Author: Gemma Hussey
What is PSE Doing to Promote Sustainability?
Having been involved in the print industry for nearly three decades, and with paper being a huge part of what we do, the question…
Understanding GDPR and Legitimate Interest for Direct Mail Marketing
The General Data Protection Regulation (GDPR) is the cornerstone of data privacy protection within the EU. For direct mail marketing agencies, understanding and leveraging…
The 2024 General Election: Key Insights and Data Strategy
The United Kingdom recently experienced a significant political shift: after 14 years, the Conservative government has been replaced by a Labour-led government. This change…
The Five Sustainability Questions Marketers Are Thinking About
Sustainability and marketing should go hand-in-hand. As a direct mail agency, we plan, create, and send countless printed catalogues, letters, mailers, and postcards every…
Postcard Mailings: A Focus on Formats
Postcards are the UK’s most popular direct mail formats. While they are cost-effective, they offer many other benefits. We’ve summarised those postcard mailings formats…
Catalogue Mailings: A Focus on Formats
Catalogue mailings have served as a powerful tool for winning clients and growing businesses since 1861. Their impact remains strong more than 160 years…
Webinar: Mastering Direct Mail – A 6 step approach that delivers a great ROI
We are excited to host our first-ever webinar, ‘Mastering Direct Mail’, in partnership with the DMA! Tuesday 17th September, 10am – 11am. Join us…
Melissa Shackleton Joins PSE Agency as Managing Director
PSE Agency has appointed Melissa Shackleton as their new Managing Director, marking the first executive change in the company’s 30-year history. EXCITING TIMES Founded…
Mastering Direct Response Marketing: Drive Action, Deliver Results!
Unlocking the Power of Direct Response Marketing At PSE, we believe in marketing that drives action. That’s why we’re passionate about Direct Response marketing…
DMA Awards 2023
The Data & Marketing Association (DMA) is home to Europe’s largest community of data-driven marketers, creators and business leaders. They are at the heart…
The battle of acquisition and retention
“Acquiring a customer is 5x more expensive than keeping one!” bellowed the marketing guru from centre stage at every exhibition of the 21st century.…