The team at PSE have earned 17 JICMail qualifications so far, including 10 Bronze, 9 Silver, and 3 Gold (two Golds earned in the past month alone).
By encouraging all our teams to pursue these qualifications, we continue to strengthen our ability to offer clients valuable, data-driven insights that optimise the effectiveness of their direct mail campaigns.
So… What is JICMail?
JICMail is a UK-based industry initiative that focuses on measuring and tracking the effectiveness and reach of direct mail. It provides data and insights to help businesses understand how their mail campaigns perform and how consumers engage with physical mail.
What do the qualifications entail?
- Gold – Developing a presentation for a Direct Mail strategy / case study using JicMail insight.
- Silver -Expanding knowledge of JICMail data sources, key metrics, and how to leverage the data to support proposals and maximise campaign effectiveness.
- Bronze – Discovering the platform, the data it offers, key metrics and how to use all of it to enhance campaign performance
If you’d like to explore how JICMail can benefit your direct mail campaigns, get in touch with our JICMail-qualified team today. We’re here to help optimise your strategies and deliver even greater results
